The Cadillac F1 team Employs Apollo Program Strategy to Build Team from Nothing for Australian Startline.

Approximately a full year in the past at the Las Vegas Grand Prix, Cadillac were at last awarded the go-ahead as the world of Formula One's most recent entry for 2026. Constructing the organization from the ground up has entailed a frenetic pace of work that the principal, Graeme Lowdon, has equated to the Apollo moon landing. As F1 converges on Las Vegas this race weekend, the team are aware time is getting tight.

The Countdown to Australia

At the final race of the campaign to be staged in the US, with around 100 days to go before they take to the track for the first time in Australia at the first race of 2026, the Cadillac F1 project have advanced rapidly but, in what must seem like a sisyphean endeavor, they are conscious there will not be enough hours in the day.

The chief technical officer, Nick Chester, joined the embryonic operation in early 2023 shortly after it was formed, when the team were without even an approved entry. He has been at its heart from that point and enjoys a knowing grin when considering the experience.

“You can have a short period thinking back at what you have accomplished and think: ‘Wow, how impressive what we have built in a short three-year period,’” he notes. “But then the following moment you think: ‘Yeah, we still have a great deal to do.’”

A One-of-a-Kind Task

The CTO had success at Renault in Alonso's title-winning years of the mid-2000s and was in charge of technical direction at the recently formed Mercedes electric racing team, but no previous experience has quite compared with the mission of launching the iconic American Cadillac marque, a factory team supported by the corporate entity, General Motors, into Formula One.

“Establishing an Formula One team from the ground up, how often do you get the opportunity to do that?” Chester remarks. “There's nothing comparable. In an well-set team you won't have the chance to change cultural approach.”

With each passing day that elapses minds are increasingly concentrated on the looming critical moment in Melbourne and goals are being handled.

“It's reasonable to expect that a brand-new squad joining the grid is going to be last but simply getting on to the grid will be an accomplishment in itself,” Graeme Lowdon noted earlier this year and while the CTO echoed this he believed the squad had a point to prove as well.
“The initial objective we want to show is that we should be there,” he emphasizes. “So that we show up and we operate well. We aim to demonstrate that we’re a proper team executing the right things on the race track. When we prove that our credentials are solid, then we aim to demonstrate forward movement from there on.”

Racing Talent and Team Building Effort

In the summer they recruited Checo Pérez and Bottas as their drivers for the 2026 season, a duo remarkable for their vast knowledge in competing at the front in two top-tier teams, Red Bull Racing and Mercedes, and the Finnish driver echoed the attitude of determined optimism.

“Of course, we have a realistic outlook,” he said. “There’s going to be a mountain of work to do, and it will likely be probably a difficult start, because it is F1. But our goal isn't to remain at the rear. I am confident with this setup, with these individuals, this staff, there’s no reason why we won't be able to progress rapidly up to the pace and achieve good results.”

To realize that ambition staff acquisition has been in full swing, with personnel now reaching more than 400 and intended to reach the objective of six hundred swiftly. Alongside their existing facility at the UK base, the squad are in the process of building an headquarters at Fishers, Indiana in Indianapolis and there is the General Motors facility in North Carolina, where they are developing the facility to produce the new engine, set for 2029 – in the meantime they will operate with power from Ferrari – and the aerodynamic facility in Cologne, Germany. It is a complex structure, different from the movement in the sport for greater centralisation, and has prompted the fresh organizational mindset to which Nick Chester referred.

NASA Inspiration

“We've drawn heavily from the NASA moon mission,” said Graeme Lowdon ahead of the Silverstone race in the summer. “We are pragmatic, we know how tough it is. The deadlines, they’re super, super, super short. OK, we’re not putting a man on the moon, but it feels like it sometimes.”

So they have adopted, rather than the traditional management structure, a decentralized management comparable to that of Nasa’s, where there were a range of Apollo teams all focusing on various components of the project in a multiple sites.

“In a system where you follow a protocol where an issue arises and they report it to their supervisor, that manager consults a manager at a different location, it is relayed back, it’s super slow,” notes Chester. “We give authority to team members to really get on with it. Eliminating management approval for everything is so much cleaner and more rapid.”

The Future

The effectiveness of this nimble methodology will be evaluated in the heat of competition in 2026 and there is a significant degree on the line for the sport, too. Cadillac have recruited as their development driver the emerging Californian Colton Herta

Anna Phillips
Anna Phillips

A renowned strategist and thought leader with over a decade of experience in high-performance coaching and digital entrepreneurship.