The Year's Most Popular Films Urged Us to Eat the Rich Once More. We Still Aren't Listening.

A recurring idea permeates a host of 2025's popular films. This notion which extends far back to the era of silent film comedy. In the new *Superman* film, the evil force is a envious, ruthless billionaire exploiting his immense fortune to defame Earth's greatest hero while manipulating world events to enrich himself. In *Jurassic World: Rebirth*, the antagonist is a rich pharma-bro squandering vast sums to throw the heroes into a monster-filled danger zone for personal amusement. In Disney's *Zootopia 2*, the villains are a dynasty of ultra-rich lynxes who pilfered a well-meaning mother's life-changing idea and pinned the blame on her for murder, all for their dynasty's gain.

A Tradition of On-Screen Elite Villainy

In *The Running Man*, a wealthy media magnate embodies a rich antagonist operating a TV network that earns a fortune by preying upon and eliminating people living in abject destitution, while using deepfakes and a well-honed propaganda machine to depict them as selfish, shiftless, dangerous criminals. *Wicked: For Good* doesn't highlight economic inequality quite that directly, but its antagonists reside in clear extravagance while preying upon and oppressing Oz's most vulnerable population, pushing them out of jobs and into cages or slavery. The Chinese animated hit *Ne Zha 2*, the year's top movie, sets the tough people of a struggling farm town against haughty aristocrats who live in extravagant gleaming towers floating overhead. Interestingly, the agreeably goofy farcical update of *The Naked Gun* centers on a billionaire's plan to bring about worldwide catastrophe — for financial gain, needless to say.

There’s nothing particularly surprising in a string of movies presupposing that the affluent have too much power, no morals or empathy, and a bottomless, entitled desire for more wealth. "Rich people are villains and plucky heroes are heroes" as a plot device dates back to the birth of movies, with the Little Tramp's adventures setting his perpetually impoverished iconic vagrant against tycoons, bosses, and clueless rich men. From the Mickey Rooney/Judy Garland "Let’s put on a show" movies from that era to the 1980s dance movies that refreshed a similar story for the era of the greedy, harmful tech-bro villain, the complete chronicle of cinema is replete with "eat the rich" stories, which presume that riches is incompatible with fundamental decency, and celebrate the overthrowing, downfall, and sometimes destruction of elite figures.

The Catharsis That Alters Little

Nevertheless, inexplicably, we never actually consuming the elite. Whenever elected officials respond to a new mass shooting event by blaming violent video games, I feel exasperated, because if people actually were that susceptible — if repeated viewing to an idea via media was enough to cause it to infiltrate the societal mindset — surely American society would not persistently revere billionaires. And yet the news makes it obvious constantly that a significant portion of Americans subconsciously link affluence to smartness and social worth, even after decades of the world's most beloved movies conveying a contradictory message.

If anything, it looks as though the endless parade of class-conscious storylines in American cinema has created a relief valve that gets in the way of meaningful change. Provided with a regular dose of mostly triumphant tales where the everyman triumphs, while the billionaires are stripped of power and embarrassed, everyone can walk away feeling good about justice being served. These films are like moral fairy tales, suggesting that institutions function, and that determined protagonists will weed out any bad apples among the mostly hard-working, virtuous, deserving wealthy who pulled themselves up on their own merit.

A Sharper Edge in 2025

But while 2025's movies are not novel in that respect, they do follow some modern developments among eat-the-rich stories: They’re getting angrier, sharper, more specific, and observably more fatal. It is no longer satisfactory in the current era to see rich people gain some humility about modesty, like in 1941's *Sullivan's Travels*, or lose their money to the people they oppressed, like in 1983's *Trading Places*. In 2025, selfish, cruel affluent villains were eliminated by mythological beasts (*Death of a Unicorn*) and eaten by a giant mutant dinosaur (*Jurassic World: Rebirth*). They were obliterated on a alien world (*Mickey 17*) and shot in the face at close range on a broadcast (*The Running Man*). They were stabbed to death with a corkscrew (*Companion*) and assaulted fatally by an rising rival (*Him*).

"Hardly any of 2025’s ultra-rich villains get the packed into a police car finale, likely due to it’s become so apparent that affluent individuals function with different standards, and are all too likely to negotiate their release."

The "arrested and awaiting trial" ending fails to deliver anymore. Conversely, these villains are likely to meet their end at the conclusion of their movies, often in especially brutal, poetic ways.

Significant Exclusions

There are exceptions, of course. Lex Luthor in *Superman* is simply humiliated, exposed, and sent to prison. Sinful schemer Julian Dillinger in *Tron: Ares* winds up confined to the virtual grid, teasing that he is being saved for a follow-up film. Korda in Wes Anderson's *The Phoenician Scheme* loses all his money and is redeemed as a person. The antagonist family members in *Zootopia 2* are unmasked as culprits, but they don’t meet|avoid

Anna Phillips
Anna Phillips

A renowned strategist and thought leader with over a decade of experience in high-performance coaching and digital entrepreneurship.